When people think about libraries, they usually picture shelves of books and the occasional quiet reading room. But today, libraries are also active players on social media platforms like Instagram, Facebook, and even TikTok. I never realized how important this was until I started following my own college library on Instagram. Suddenly, the library felt less intimidating - I could see posts about upcoming events, research tips, and even funny memes that made it clear the staff actually wanted to connect with students.
According to a 2022 article in Library, Information Science & Technology Abstracts, libraries that engage actively on social media report increased use of their digital and in-person services (Phillips 47). It’s not just about advertising; it’s about building a relationship with the community.
For me personally, library social media accounts have helped me discover programs I would have otherwise missed. Without them, I probably wouldn’t have attended the resume workshop last fall — and that workshop helped me land my current part-time job. It’s clear that social media has become a powerful tool for making libraries feel accessible, helpful, and even a little fun.
Works Cited:
Phillips, Abigail. “The Digital Librarian: Libraries and Social Media Engagement.” Library, Information Science & Technology Abstracts, vol. 19, no. 4, 2022, pp. 45–53.
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